Former White House Press Secretary Jen Psaki on How to ‘Say More’

Former White House press secretary Jen Psaki says she learned some of her most effective communication strategies “the hard way.” These techniques were absorbed, refined and stress-tested on her rise to one of the most powerful communication roles in the nation. And as she writes in her new book, they’re “applicable to a wide range of life experiences, whether you’re a parent talking to a teacher about your preschooler, a friend trying to encourage a coworker to take a risk, or a young female staffer trying to convince the most powerful man in the world what he might want to include in his State of the Union address.” We talk to Psaki about how to achieve common understanding and about the importance of knowing your audience, especially in our politically divided nation. Her new book is called “Say More: Lessons from Work, the White House, and the World.”